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Bluebird Photoplays Ad

One of the reader of this site, Beth, gave me this tip for the full-page ad for Bluebird Photoplays in Internet Archive.  I like the use of minimum set of colors, abstract background and quiet, yet evocative typeface. As I discussed before, Bluebird Photoplays had a tremendous effect on early Japanese film-making. The accompanying text on the next page is interesting as well. “.. BLUEBIRD Photoplays (Inc.) was the first producer to buck the star system – the ruinous practice that has been responsible for the high-priced but low-grade features that have wrecked many an Exhibitor.” If this is true …

 
HOLLYWOOD FILMS / JAPANESE FILMS

Bluebird Photoplays

A Society Sensation (1918) Early Japanese cinema were, of course, under the influence of D. W. Griffith, Charles Chaplin, Douglas Fairbanks, and other early Hollywood cinema. Serial photoplays from Unites States and France, in addition to fast-paced westerns and Max Linder comedies were also textbook materials. Intolerance sent shockwave through young cinema lovers, while Zigomar was so sensational that it had to be banned in fear of copycat crimes. The films of Mourice Tourner, Thomas Ince and other Hollywood notables, plus early Italian epic films, and German Expressionisms were all flooding the Japanese cinema theaters. These films were universally acclaimed …

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